"Quiet Luxury" Moves from the Runways to the Street

"Quiet Luxury" Moves from the Runways to the Street

Remember "quiet luxury" and "stealth wealth"? These were the trendiest buzzwords in the fashion world last year as the wealthy gravitated towards products that whispered, as opposed to screamed, fine quality.

Flashy logos and conspicuous consumption are out — but the quiet luxury movement is not just relegated to the runways now. It's also alive and well in the luxury real estate space.

Per CNBC, Hermes, Prada-owned Miu Miu and Brunello Cucinelli are among the "quiet luxury" brand names that are performing well as stocks. These companies outperformed their loud peers by 23% points, said Hou Wey Fook, chief investment officer of DBS Bank. Investors appear to be looking beyond traditional luxury picks like Gucci and Burberry. LVMH, Richemont, and Swatch are also investor favorites, as they're better known for their understated elegance.

In general, luxury stocks are often recession-proof since they cater to high-net-worth individuals who aren't as fazed by economic downturns. However, the widespread embrace of quiet luxury reflects a genuine shift in consumer behavior that luxury real estate professionals should watch closely.

This trend is more than a fleeting fashion statement; it’s a philosophy deeply rooted in the preferences of today’s affluent buyers. In my experience as a real estate broker specializing in the luxury market, I’ve seen a marked shift towards properties that embody the essence of quiet luxury. These buyers are seeking homes that exude quality and craftsmanship, with materials and design that stand the test of time rather than ostentatious displays of wealth.

Homes with understated elegance, such as bespoke finishes, artisanal details, and timeless architectural designs, are highly coveted. Affluent buyers appreciate properties where the luxury is evident in the subtle, refined details — like a meticulously crafted kitchen, a serene and private outdoor space, or a well-appointed library.

This shift towards quiet luxury is not just about personal preference but also about making a statement. High-net-worth individuals are increasingly valuing privacy and discretion, choosing homes that offer a sanctuary away from the public eye. This trend aligns with the investment behaviors we're seeing; discerning clients are gravitating towards brands and properties that embody sophistication without shouting for attention.

Photo: Casa Design Group

By staying ahead of the curve on trends like quiet luxury, as real estate agents we remain trusted advisors, helping clients find properties that truly resonate with their values and lifestyles. Craftsmanship, quality, and timeless design are winning the day in the luxury real estate market right now, and understanding these preferences is a critical key to building lasting relationships with high-value clients. In our experience, our clients expect nothing less.