• Real Talk: Is Buying Always Better? What Zillow’s Latest Numbers Say About the U.S. and Chicago,Craig Hogan & Rudy Zavala

    Real Talk: Is Buying Always Better? What Zillow’s Latest Numbers Say About the U.S. and Chicago

    Renting vs. Buying in Chicago: Unpacking Zillow’s 9.5-Year Break-Even Reality   As real estate advisors, our industry’s default advice has historically been straightforward: buy the home, build equity, and stop paying your landlord’s mortgage. Reality, however, demands an honest look at the numbers.

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  • The Gold Coast, Streeterville, and River North: A Broker’s Analytical Guide to Chicago’s Near North Side,Craig Hogan & Rudy Zavala

    The Gold Coast, Streeterville, and River North: A Broker’s Analytical Guide to Chicago’s Near North Side

    Chicago’s Near North Luxury Market: Gold Coast, Streeterville & River North Word Count: ~630 words | Estimated Read Time: 2 minutes, 30 seconds Editor’s Note: As Chicago’s ultra-luxury sector moves through 2026, navigating micro-market dynamics requires more than tracking price-per-square-foot metri

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  • In Chicago’s Near North, one pocket of the condo market isn’t seeing bidding wars,Craig Hogan & Rudy Zavala

    In Chicago’s Near North, one pocket of the condo market isn’t seeing bidding wars

    Chicago Condos Under $500K: Why Late Summer & Fall 2026 Offer a Rare Buyer Window Word Count: ~500 words | Estimated Read Time: 2 to 2.5 minutes  Editor’s Note: This article was originally published to highlight sub-$500K opportunities in Chicago’s Near North Side. It has been fully updated with our

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