The Long Game: Why 30 Years of Professionalism Still Matters in Real Estate

In slower markets, the difference between dabblers and dedicated professionals becomes clear. Even in today’s slower market, many agents aren’t stepping back—they’re doubling down. Recent National Association of REALTORS® (NAR) data shows that membership remains stronger than expected, with 1.45 mil

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Back-to-School, Back to Business: Prep Your Home for the Fall Market Surge

Fall is the New Spring!  With school back in session and summer distractions fading, now is the perfect time to refocus. For homeowners considering a sale, fall presents a window of opportunity before the holidays. And if you’re preparing to list, smart, strategic improvements can add significant v

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Downtown Chicago Condos: A Strategic Reset

Chicago’s luxury condo story isn’t ending. It’s being rewritten.  It’s a recalibration.Recent stories paint a somewhat "down" downtown market. Downtown Chicago’s luxury condo market is in a moment of strategic pause, not collapse. Inventory for $1M–$1.5M+ condos now reflects more than 26 months of

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