The Seven Stages of a Sale: The Emotional Reality Behind Every Deal

Understanding the Human Side of Real Estate and the Patterns That Define It Ryan Serhant may have brought the "Seven Stages of a Sale" into the spotlight, but anyone who’s been in the business for a while knows—they're not a theory. They're real. They show up in every transaction, in some form or a

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Find Your Brand Sweet Spot: The 3-Circle Funnel That Drives Purpose and Clarity

Beyond the Hustle: Building a Brand That Aligns with Who You Are In a world overloaded with noise, cutting through the clutter starts with focus. I’ve found this simple funnel diagram—three overlapping circles leading to a clear sweet spot—helps bring clarity to what I do and why it matters. What I

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The Real Cost of Real Estate: Why the Commission Conversation Is Long Overdue

The Real Cost of Real Estate: Let’s Change the Conversation After nearly three decades in real estate, I’ve seen the industry evolve dramatically. Yet one thing has remained surprisingly unchanged: how we structure professional fees. It’s time for a frank conversation about value, professionalism,

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