
AREAA Luxury Summit 2025: 10 Trends Shaping the Future of Luxury Real Estate
Resilience, Innovation, and Adaptability are the Keys to the Future. By Craig Hogan Last week, I had the honor of speaking on the lead panel at the AREAA Luxury Summit 2025. The event brought together economists, real estate leaders, and innovators to explore what’s next for luxury real estate. The

The Seven Stages of a Sale: The Emotional Reality Behind Every Deal
Understanding the Human Side of Real Estate and the Patterns That Define It Ryan Serhant may have brought the "Seven Stages of a Sale" into the spotlight, but anyone who’s been in the business for a while knows—they're not a theory. They're real. They show up in every transaction, in some form or an

Find Your Brand Sweet Spot: The 3-Circle Funnel That Drives Purpose and Clarity
Beyond the Hustle: Building a Brand That Aligns with Who You Are In a world overloaded with noise, cutting through the clutter starts with focus. I’ve found this simple funnel diagram—three overlapping circles leading to a clear sweet spot—helps bring clarity to what I do and why it matters. What Is
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