Modern Luxury, Redefined: Why Pacaso Is Changing the Second-Home Market

by Craig Hogan & Rudy Zavala

A Smarter Way to Own the Dream 

Word Count: ~765 | Read Time: ≈ 4 minutes

By the Hogan Zavala Group | Engel & Völkers Chicago
Pacaso Second Home Specialists · Pacaso Preferred Agents

Owning a second home has long been seen as the hallmark of success — but for many, the cost, maintenance, and time required made it feel out of reach. Pacaso has changed that.

As the premier player in the co-ownership market, Pacaso offers a fully managed way to buy, own, and enjoy a luxury home in world-class destinations — at a fraction of the cost of whole ownership. Buyers can purchase an ownership interest starting at 1/8, enjoying all the benefits of true real estate ownership without the hassle of maintenance or management.

Pacaso website viewed on a computer

Beyond Timeshare: True Ownership, Elevated

One of the most common questions buyers ask is, “How is this different from a timeshare?”
The answer: in every way that matters.

Each Pacaso is a real property asset — a luxurious, fully furnished home held through an LLC with a small group of owners (maximum of eight). Pacaso professionally manages everything from design and maintenance to taxes, utilities, and scheduling through its SmartStay™ system.

You own the home — not just time in it — and can plan stays up to two years in advance or book short-notice trips just days ahead.

What Makes Pacaso Unique

Pacaso gives owners:
True ownership at dramatically lower cost and hassle
Access to higher-tier homes in top global destinations
Effortless management — from repairs to interior design and bill payment
Flexible use with equitable scheduling for year-round enjoyment
Streamlined resale — sell your share much like a traditional home sale

It’s modern luxury made attainable — fully managed, beautifully designed, and intelligently owned.

Our Role: Pacaso Second Home Specialists & Preferred Agents

As Pacaso Second Home Specialists and Pacaso Preferred Agents, we’re proud to bring this innovative model to our clients in Chicago, Puerto Vallarta, and beyond. 

Pacaso Preferred Agent Logo

Our certification means we’ve completed Pacaso’s training and can guide buyers and agents alike through every step — from exploring co-ownership options to understanding legal structure, financing, and resale.

Whether your clients dream of a beachfront escape or an urban pied-à-terre, the Hogan Zavala Group is your connection to the future of second-home ownership.

Visit our dedicated page to explore active listings and learn how Pacaso works.

The Future of Second-Home Ownership Is Here

Pacaso isn’t just transforming how luxury homes are owned — it’s reshaping how they’re lived in.
For buyers, sellers, and referral partners, co-ownership represents the next evolution of real estate: smarter, more flexible, and designed for modern life.

Thinking about a second home — or have clients who are?
Let’s talk about how Pacaso can make that dream attainable, manageable, and extraordinary.

More to read on our blog: 

Design Chicago 2025: Where Inspiration, Craft, and Authenticity Converge: Our Story from Design Chicago 2025
Inside The St. Regis Chicago: Our Recent Tour Through Four Distinct Luxury Residences
A Lincoln Park Masterpiece: Architectural Legacy at 2107 N. Dayton Street

— Craig Hogan & Rudy Zavala
Hogan Zavala Group | Engel & Völkers Chicago

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Craig Hogan | Rudy Zavala

Craig Hogan | Rudy Zavala

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